Racer and Fan Demographics

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WISSOTA Race Fan Characteristics

 

GENDER
Female  20.96%
Male  78.17%
 
AVERAGE AGE
Under 18 14.41%
19-25 28.82%
26-35 28.38%
36-45 19.21%
46 & Over 9.17%

EDUCATION
Non High School Grad 9.61%
High School Grad 21.83%
Some Vocational 17.90%
Some College 23.14%
College Grad 26.20%

AVERAGE INCOME
Less Than $15,000 16.59%
$15,000-25,000 16.16%
$25,000-35,000 19.65%
$35,000-45,000 15.72%
$45,000 Or Above 27.07%

OCCUPATION CATEGORY
Blue Collar / Labor 28.82%
Business Owner 8.73%
Computer Related 10.48%
Management 10.04%
Mech./Elect./Vocational 13.97%
Professional (Med / Law) 7.86%
Retail Service 1.75%
Sales 10.48%

 RACE FAN DURATION
Less Than 1 Year 1.31%
1-3 Years 5.68%
3-5 Years 13.97%
More Than 5 Years 75.55%

FAN CATEGORY
Moderate Race Fan 12.23%
Hard Core Race Fan 49.34%
Serious Race Fan 38.43%

EVENTS ATTENDED PER YEAR
Less Than 5 2.18%
5-10 Events 7.86%
10-20 Events 11.35%
Almost Every Week 78.60%


WISSOTA Race Fans Views On Sponsorship

WISSOTA race fans were asked to answer the following questions pertaining to sponsorship and corporate involvement with racing.

I support companies who sponsor race teams and try and choose their products or services whenever possible.

Strongly Agree 37.55%
Agree 43.23%
Neither Agree Nor Disagree 16.16%
Disagree 2.18%

I choose products from sponsors over companies who are not sponsors even when the price is slightly higher.

Strongly Agree 17.47%
Agree 35.81%
Neither Agree Nor Disagree 34.06%
Disagree 10.48%
Strongly Disagree 1.31%

I believe that sponsorship of race teams is important and necessary to the continuation of the sport.

Strongly Agree 78.60%
Agree 16.59%
Neither Agree Nor Disagree 2.18%
Disagree 0.87%
Strongly Disagree 0.44%

I think motorsports has become too commercial and that sponsorship interferes with good racing.

Strongly Agree 9.61%
Agree 10.48%
Neither Agree Nor Disagree 24.89%
Disagree 33.62%
Strongly Disagree 20.09%

I often find out about local businesses because of sponsorship or sponsorship promotions at the track.

Strongly Agree 28.38%
Agree 46.29%
Neither Agree Nor Disagree 21.40%
Disagree 1.75%
Strongly Disagree 0.87%

I pay attention to the companies who sponsor racing and notice new sponsors, changes in sponsors, teams who are not sponsored.

Strongly Agree 35.81%
Agree 50.66%
Neither Agree Nor Disagree 11.79%
Disagree 0.44%

I would consider buying products at the track offered by companies who are sponsors.

Strongly Agree 27.51%
Agree 50.66%
Neither Agree Nor Disagree 18.78%
Disagree 0.87%
Strongly Disagree 0.87%

I believe local companies have an obligation to support racers in their community.

Strongly Agree 26.20%
Agree 25.33%
Neither Agree Nor Disagree 32.75%
Disagree 11.79%
Strongly Disagree 2.62%

I believe large companies should support local programs more than what they are currently doing.

Strongly Agree 41.05%
Agree 34.06%
Neither Agree Nor Disagree 19.21%
Disagree 3.06%
Strongly Disagree 0.44%

I would not buy products from a specific company if I found out they chose not to sponsor my favorite race team or driver.

Strongly Agree 17.47%
Agree 17.90%
Neither Agree Nor Disagree 31.88%
Disagree 24.02%
Strongly Disagree 7.86%

Do you think the average race team does a good job promoting their sponsors?

They do a great job 29.26%
Most do a good job 46.29%
Many could do more 18.34%
Most don't do a good job 4.37%

Source: WISSOTA Demographic Survey By High Performance Marketing, Inc.
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