ABERDEEN, SD (January 22) – WISSOTA has hired Jeffrey M. Olson as its new Dart Challenge Series Director and Public Relations Director.
A native of Chatfield, MN, Olson holds a Bachelor of Science degree in Rec, Park & Leisure Services from the Minnesota State University – Mankato. He is also a graduate of Rochester Community & Technical College in Rochester, MN.
For the past several years, as he finished his degree, Olson has worked at Deer Creek Speedway as the Activities Director on an internship basis; he has worked alongside members of the Queensland family at the highly successful track since 2009 in a variety of promotional capacities.
Olson, 26, has had a passion for racing since he was a child. “I have been a huge race fan since I was a kid; it’s always been my dream to work for a racing facility or company” said Olson.
“And I have learned a great amount from the Queensland family,” he stated.
Olson will immediately begin to assume responsibilities for the scheduling and marketing of the Dart Challenge Series for WISSOTA Late Models in 2012.
“Terry (Voeltz) has been working on scheduling already, so I know we’re on solid footing there at the start,” Jeff said. “He and I will get together to see what else needs to be put in place.”
Olson is eager to get the series planned and then get on the road to meet the race track staff members and racers.
“I’m sure it will be a big challenge in establishing my relationship with the drivers. Some of these guys I know, if they’ve been down in my area, but many of them I don’t. So we’ll have to get to know each other on the road. I expect it to be a lot of work but also a lot of fun,” Olson shared.
As part of his public relations responsibilities, Olson will develop relationships and work with print, broadcast and online media regarding happenings within WISSOTA.
“Over the course of time,” said Voeltz, “we also hope Jeff will also become a hands-on manager of the association’s web presence and administrator of its social media sites. He will also work closely with the staff at All The Dirt in making sure all drivers are kept aware of news in the organization.”
“We have needed someone to dedicate full-time to our public relations needs for some time,” offered WISSOTA president Jay Richardson.
“Communication with our promoters, racers, crews and fans is extremely important and there are always ways to improve on what we do in WISSOTA,” he added. “Having Jeff in place to be working on this will be a big benefit to our members and our audiences.”
The board of directors is wasting no time getting Olson involved and he is starting his new job immediately.
He’ll also be hitting the road as a WISSOTA representative in the coming days.
“We have already made arrangements for Jeff to attend the RPM Workshops in a couple weeks along with me,” said Voeltz. “We will introduce him to many key players in the racing industry while we’re there and it should be a great experience for him to meet promoters from all around the country,” added Voeltz.
Olson will continue to be based in Rochester at this time. Contact information for him will be available soon on the WISSOTA website.