WISSOTA Welcomes New Marketing Partners
WISSOTA Welcomes Returning Sponsors
Driver Spotlight- Alan Adams
WISSOTA Welcomes New Marketing Partners

WISSOTA Welcomes New Marketing Partners

5/1/2026 -
WISSOTA Auto Racing would like to give a big welcome to our newest marketing partners joining the WISSOTA family for the upcoming 2026 racing season w
WISSOTA Welcomes Returning Sponsors

WISSOTA Welcomes Returning Sponsors

4/29/2026 -
The WISSOTA Promoter’s Association would like to welcome back our fantastic group of returning sponsors and supporters for the upcoming 2026 racing se
Driver Spotlight- Alan Adams

Driver Spotlight- Alan Adams

3/17/2026 -
With thousands of drivers competing across WISSOTA each season, every driver has a story worth telling. The WISSOTA Driver Spotlight series gives fans

Latest News

WISSOTA Welcomes New Marketing Partners

WISSOTA Welcomes New Marketing Partners

5/1/2026
WISSOTA Auto Racing would like to give a big welcome to our newest marketing partners joining the WISSOTA family for the upcoming 2026 racing season whose collaboration marks an important step forward in expanding our reach and enhancing our impact for our member tracks...more
WISSOTA Welcomes Returning Sponsors

WISSOTA Welcomes Returning Sponsors

4/29/2026
The WISSOTA Promoter’s Association would like to welcome back our fantastic group of returning sponsors and supporters for the upcoming 2026 racing season. Our mission is to benefit our member tracks by enhancing safe, profitable, and successful dirt track racing through...more
Driver Spotlight- Alan Adams

Driver Spotlight- Alan Adams

3/17/2026
With thousands of drivers competing across WISSOTA each season, every driver has a story worth telling. The WISSOTA Driver Spotlight series gives fans a closer look at the people behind the helmets—offering insight into their racing programs, backgrounds, and...more

Quick Info

Marketing Opportunities

Become a Partner with WISSOTA

Marketing In The Racing Industry Provides The Most Reliable Return In All Of Sports Marketing. Racers and Race Fans Are Intensely Loyal To Those Who Support Their Sport – More So Than Fans And Competitors In Any Other Sport. Leverage That Fan Loyalty To Increase Awareness And Sales For Your Company Or Brand.

WISSOTA, One Of The Top Race Sanctioning Bodies In The U.S., Has The Audience You Want To Reach, Whether It’s Racers, Fans Or Both!

Nearly 3,000 Competitors Circle WISSOTA Member Dirt Tracks Each Racing Season, And Attendance At The Approximately 750 Events Run Under The WISSOTA Banner Each Season Is Expected To Be Nearly 1.5 Million.

Your Company Can Benefit From WISSOTA Racing’s Captivated Audience When You Become A WISSOTA Marketing Partner.

With Your Goals In Mind, WISSOTA Can Assist You In Preparing A Marketing Program To Tap Into The Diverse And Loyal Drivers, Crews And Fans That Flock To WISSOTA Race Tracks Across The Upper Midwest.

The Race Track Owners, Promoters & Managers Of WISSOTA Invite You To Take Advantage Of The Success And Stability They Have Created Since 1981 With A Marketing Program.

Your Marketing Partnership With WISSOTA Will Increase Awareness Of Your Company And Brand, Build Consumer Loyalty, And Help You Increase Sales.

If You Represent A Legitimate Business That Would Like To Request A Marketing Package

Contact our Partner Team!

We have a dedicated team responsible for ensuring our partners feel value and return on investment. Please reach out to discuss with our team!

Mike Jordet 

Partners Sales

mike@wissota.org

 

Partner Fulfillment 

Partners Fulfillment

partners@wissota.org